Establishing our Identity

Posted by Contributing Editor on Fri, Aug 24, 2012

When marketing a product, a long-standing principle is to establish a brand identity. In 1976 when L P International Inc. opened its doors for business, we never imagined the impact that it would have on us!

Founded in 1982 as a manufacturing company for a line of powered hand trucks that could easily move heavy loads up and down stairs, L P International Inc. continued the evolution of its PowerMate® safety moving systems. The PowerMate® stair climbing hand truck quickly achieved an outstanding reputation in many industries — why struggle with a traditional hand truck for the backbreaking task of moving heavy loads up stairways or into vehicles, when the motorized PowerMate® and its unique lifting mechanism could be easily maneuvered by a single operator? L P International Inc.’s business thrived, and over the next several decades, we launched many new models and a wide variety of accessories under the PowerMate® brand.

Were we successful at establishing brand awareness? Yes! Consumers looking for high quality, durable, and versatile powered lifting equipment thought PowerMate®, but this began to overshadow our identity as L P International Inc. The solution? Fusion. L P International Inc.’s strength lies in the design and development of PowerMate®, the brand that allows us to be visible and accessible to our customers—worldwide. Although L P International Inc. is in no way disappearing, we have decided to stand proudly behind the PowerMate® name.

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Thanks for taking the time to learn a little about who we are. We hope to see you back often. If you would like to learn more about our products and services, please visit our website.


Tags: powermate, powered lifting equipment, powered hand trucks, motorized stair climbers